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wtorek, 03 maja 2011

Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences

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Ray Velez is the CTO at , and the editor of new technology report, : Five Technologies That Will Transform Your Business.In this era of constant connectivity and , we are creating huge amounts of data every second. Just like consumers, marketers are facing information overload. The big question is: How can we use this data to produce better, more relevant customer experiences?

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The data that consumers are creating is allowing marketers to listen and respond to their customers in ways never before possible. This data set resides in huge clusters of information that paint a picture about what is relevant to users. Data coming from media and advertising, including ad servers like Doubleclick and Microsoft Atlas, will tell us what creative and messages users have been exposed to, how many times, where have they have seen it and if they ha,40535,56969,48747,23168,23420,34462,15180,85923,92770,36777,60720,34128,11052,95904,62470,82764,44896,28741,63276,17038,62161,69501,59936,49456,86722,34585,46240,74810,21895,13324,70834,55482,12457,42902,88053,57907,16274,16789,12447,64136,50484,46189,74988,95591,76669,41604,45812,74564,51126,56739,74676,49171,91777,57591,82051,20506,92604,70190,88695,34248,56406,66804,17225,80334,63308,11345,81483,17482,62585,51684,13246,31642,97077,41361,29355,94384,38368,38973,36079,69492,12094,10581,45654,51328,83543,32186,42583,81101,33506,80422,40345,38895,74699,71999,45016,55438,22279,79277,41445,49311,12337,94032,80718,75705,59734,73557,69730,26507,23549,44773,35578,78903,23491,75212,94354,71427,69789,16720,77298,93597,91058,88189,47710,17024,80856,20105,43625,35053,84984,42387,46451,46272,23986,93581,94206,28470,19019,28163,44046,78404,56745,56085,89535,60011,93831,64328,70640,29771,81981,53137,94145,98610,59891,75619,36438,22560,81324,17360,37241,86010,90163,55962,28620,36045,57870,37318,31907,52105,20511,56947,24937,31293,20486,10625,89386,22714,20437,19049,85238,17333,19693,90536,93935,90727,54920,98845,47977,58832,23797,89175,34305,64956,95191,14648,37406,25757,96452,89593,73304,55497

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brak
Autor(ka):
orcedu
Czas publikacji:
wtorek, 03 maja 2011 14:35

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